Rethink your technical presentations by using the assertion-evidence approach
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In engineering and science, most presentations are not nearly as successful as they could be. Perhaps the biggest single problems is that many presenters follow PowerPoint's defaults of a phrase headline supported by a bulleted list. A much more effective strategy for technical presentations is the assertion-evidence approach.
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Announcements:
The biggest single mistake of presenters is following PowerPoint's defaults
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In many engineering and scientific presentations, the biggest single mistake that presenters make is following PowerPoint's defaults of a phrase headline supported by a bulleted list. In short, those defaults lead to much noise. First, the phrase headline does not communicate the takeaway message. Second, the bullet list leads to too much text on the slide and creates clutter, making it difficult for the audience to know where on the slide to look when the presenter is speaking. |
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One solution in technical talks is to adopt the assertion-evidence approach
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One way to elevate your presentations in engineering and science is to adopt the assertion-evidence approach. In this approach, you build your presentations on succinct messages (assertions), rather than phrase topics. Moreover, to support those messages, you provide visual evidence rather than bulleted lists. To help you adopt this approach, this website presents a short tutorial, PowerPoint templates, and a collection of model talks.
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The websites Writing as an Engineer or Scientist and The Craft of Scientific Posters
have moved to The Craft of Scientific Communication (craftscicom.org)
have moved to The Craft of Scientific Communication (craftscicom.org)
